The pinnacle of golfing technology in it's day the remarkable F1 Golf Trolley. Crafted for the premium end of a premium market the F1 masterpiece from Stewart Golf was ground-breaking and exclusive.
It was targeted at those with high-end sports cars where luggage space was a real issue but possibly image was even more important! Porsche 911; Audi R8, Aston Martin and even the Lamborghini Murcielago featured in their marketing strategy. Have a watch of the videos, they are still on Youtube. Stewart Golf claimed F1 stood for the project name -'Folding One'. Personally, I doubt that was true, more likely a deliberate effort to align the aura and performance of this trolley with the F1 world.The original featured'Magnesium Alloy wheels' and the design was very'sporty'. Possibly they ran into some IP issues with the name.. F1's Evolution - The F1 and its marketing saw changes over time. Stewart Golf claimed it was because sales were better than expected and they recovered costs quicker. Highest probability - marketing got the projections wrong and they had to reposition the F1 in the market. Battery uprated to 7.65Ah; Magnesium alloys replaced by the plastic V3 wheel sets; Some efforts to reduce condensation problems within the electronics. Motor supplier change - now Parvalux. No new Bags, batteries, handsets, magnesium wheels of electronics available. Good parts rare; pristine parts extremely rare. To the lay observer this chronology suggests that despite producing a truly fabulous offering for its day, Stewart Golf failed to realise its aim of creating and cultivating a premium, premium market. Despite claims of great sales, the fact they slashed the price of the F1 in 2012 suggests price point (and profit) aspirations had to be revisited. The 2016 launch of the'S' was the final attempt to establish the F1 as a profitable model for the company. Likely some serious cost engineering went on to reduce cost of manufacture.
De-listing the trolley in 2017 would surely only have been a necessary business decision. The conclusion mist be that the F1 was a business failure. Stewart Golf pressed on with the X series evolution.
They had introduced another segment-leading technical innovation - the X9 follow - in 2014. It was said by Stewart at the time of ending the F1 that one of the reasons was that the Follow technology wouldn't fit into the F1's chassis. There might be some truth in that but also, the F1 was so unique it is probably more the case that the Company just had to focus on common and lower-cost components.ITEM FOR SALE - WHITE F1 with LIGHTWEIGHT Black / White / Red bag. Everything working as it should. Black/white/red light bag in beautiful condition with all pockets and zips working. White cover panel is original and has no cracks or repairs; really good condition. Trolley carry bag included, also in good condition. Chassis and electronics both in excellent condition. Not'outstanding' as the other one advertised by me on this site so priced accordingly, but this one is hugely above average and I would suggest is truly excellent condition for its age. Like the other one, probably suit someone who wants to keep it / preserve these rare and'classic' trolleys. Of course it should be used, but more for'high days and holidays' as it is in such good condition and one of only a few that are. For me, these'light' bags are a little on the small side but it does look fantastic on this white F1.